New Look, Same Delicious Soup

You may have noticed, we’ve made a bit of an adjustment to our labels. 

As a growing company, we evolve alongside our customer. Now that we have four delicious heirloom tomato soups and one heirloom tomato broth, It’s time the outside of the jar is just as vibrant as what’s inside the jar.  

Sharing a few updates and behind the scenes thinking of our new labels:

New Names - 

While the recipes are the same, we’ve adjusted the names of our Heirloom Tomato Sipping Soups to represent the globally-inspired recipes of each.

“Original” is now “Tuscan Heirloom Tomato Sipping Soup” 
“Vadouvan Curry” is now “Masala Heirloom Tomato Sipping Soup”
“Moroccan Roasted” is now “Moroccan Heirloom Tomato Sipping Soup”
“Smoky New Mexican” is now “Chipotle Heirloom Tomato Sipping Soup"

The Burst - 

Each jar of Tomato Bliss Heirloom Tomato Soup and Broth have a burst of color on the front. The burst is an abstract expression of the blissful, bursting flavor of a vine ripened heirloom tomato (and a nod to our co-founder, Marie, who’s an artist).

Sipping Soup - 

Not all soup is meant for sipping, but Tomato Bliss is smooth and sippable.


Yes, our jars look different, but inside you’ll find the same delicious soup made from a diverse variety of heirloom tomatoes.

We love to hear what you think! Email us at for comments, questions or general feedback.

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